Marketing to Women

This article from an avid female cyclist outlines many of the problems that lie in the marketing industry when it comes to women and outdoor / active sports. http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/

Yeah, we'll definitely cover this one in one of the upcoming episodes.

Episode 2, Electric Motorcycles and Marketing to Motorcyclists

FYI, iTunes and Stitcher